The initiative for a Canadian governing body for cheerleading began in 2005 with the Alberta Cheerleading Association initiating a rudimentary and preliminary set of bylaws. Leanne Livingston (with the ACA) distributed this document to other cheerleading provincial governing bodies and received positive feedback and a lot of interest. The name ‘Cheer Canada’ was adapted from the trend of other National Sport Organizations by using the name of the sport followed by our country’s name—Hockey Canada, Football Canada, and Cheer Canada. Chuck Holland with th Ontario Cheerleading Federation took the reins of this initiative 2 years later and continued to move the effort forward and in the past year, other provincial associations starting conversing and decided it was time to come together.
On January 29th, 2011, the effort paid off with an inaugural meeting between provincial body representatives who were joined by two respected Canadian based cheer event producers and suppliers for added perspective. Some of the driving forces behind the effort to establish a national sport organization for cheerleading include the need for:
- A consistent rule set to promote and ease travel between provinces/territories
- A national coaches’ training & certification program
- A national judges’ training & certification program that not only provides quality education, but enables the use of judges from across Canada
- Affordable and comprehensive insurance for athletes & coaches
- Eligibility and access to funding for teams
- Support for the provincial sport organizations
Meeting Facilitator—Steven J. Indig, BRec, LLB, Center for Sport and Law
Steven is based in Toronto and is also a certified sports agent representing professional athletes. Steven has worked with numerous national and provincial sport organizations providing consulting services relating to governance, contracts, policies, disputes, investigations, and privacy. Steven facilitated this meeting as a neutral body to ensure that we achieved our objectives such as developing a mission and vision, and establishing committee leaders for the tasks and programs needed.
The following mission and vision were developed by meeting members to encompass all aspects of cheerleading in Canada.
Cheer Canada in partnership with its members will lead, support, and promote cheerleading in Canada.
- To provide opportunities to all recreational and competitive members for safe participation appropriate to their abilities through the development of training and certification programs.
- To encourage positive life values and fair play in all aspects of cheerleading.
- To be recognized within the local, provincial, national, and international cheerleading and sporting communities.
Program Development & Call for Volunteers
With Steven’s help, we were able to indentify some priority areas that we need to develop through committees. We have established committee chairpersons to help recruit committee members and develop these respective areas. This cannot be achieved by a small group of people alone—we need the knowledge, effort, and expertise from experienced individuals across the country—from you! We are calling on experienced volunteers who would be willing to contribute in the following areas. If you are interested in helping, please email the listed committee chairperson. Please spread the word—if you know of someone who would be a great asset to one of the committees below, please forward this information to them!
Coaches’ Training & Certification — Laura Mar (firstname.lastname@example.org)
Judging Training & Certification — Sanaa El-Rassi (email@example.com)
Rules & Regulations — Jeny Bailot (firstname.lastname@example.org)
Communication — Mishayla Potts (email@example.com)
Insurance — Dawn Silver (firstname.lastname@example.org)
Funding, Membership & Sponsorships — Stephanie Kennedy (email@example.com)
Cheer Canada Logo
Cheer Canada’s logo was developed through the consultation of 400–500 cheer and non-cheer concepts. The logo reflects strength, a coast to coast tie with water reflection and our place in the world. The CHEER colours reflect the colours of the Olympic rings and the upper and lower bodies of the human are formed with two C’s representing the name Cheer Canada.
We’ve only taken the first few steps and with your help we can navigate through this extensive process and develop the future of cheerleading in our country for generations to come. You can help the development of Cheer Canada through the above committees, join our mailing list to help spread the word, or let us know of any other ideas you may have. We understand the importance and need for everyone’s help and development of all areas of this initiative. Please contact us about anything regarding this initiative at firstname.lastname@example.org.
Together we can make a difference. Together we can shape the future of cheerleading in Canada! Read this press release in English or French.